My first
blog post will tell you a bit about the new realities that a Web Marketing
Manager has to face.
According to Kotler (2016, p. 35) Technology, Globalization and Social Responsibility are the main changes the market is going through.
Well, I think that is not really a new phenomenon!
The technology has already found its place in our world and so has Globalization. We do have access to TV’s, Computers, Laptops, Smartphones, and even Smartwatches and nearly everyone, at least in Europe, owns at least one of these things. And each of these technologies can have been produced all over the world and bought nearly everywhere in the world.
According to Kotler (2016, p. 35) Technology, Globalization and Social Responsibility are the main changes the market is going through.
Well, I think that is not really a new phenomenon!
The technology has already found its place in our world and so has Globalization. We do have access to TV’s, Computers, Laptops, Smartphones, and even Smartwatches and nearly everyone, at least in Europe, owns at least one of these things. And each of these technologies can have been produced all over the world and bought nearly everywhere in the world.
But what
really challenges the Marketer and even so consumer, is the fact that
everything is so fast-moving. Once you have bought the newest phone, there
might be even a newer one available only one day later.
Have you
ever experienced that yourself? Isn’t that crazy and also kind of frightening?
It makes it hard for us to be up to date all the time. And I don’t know about you guys, but I can’t decide what is better technology and what isn’t. I can hardly see any differences between the phone from today and the one from yesterday. I’m not even sure if there really is a huge difference between these phones or if the market is just making us believe it. However, technology also comes up with a lot of new opportunities. Without the technology we wouldn’t be able to text or call our friends 24/7, we wouldn’t be able to check out the American market or not even the UK market for new releases or read the news from all over the world. Without technology, we would be still living in our small villages, cities or whatever and wouldn’t know what’s going on in the world, probably still using horse-drawn carriages.
It makes it hard for us to be up to date all the time. And I don’t know about you guys, but I can’t decide what is better technology and what isn’t. I can hardly see any differences between the phone from today and the one from yesterday. I’m not even sure if there really is a huge difference between these phones or if the market is just making us believe it. However, technology also comes up with a lot of new opportunities. Without the technology we wouldn’t be able to text or call our friends 24/7, we wouldn’t be able to check out the American market or not even the UK market for new releases or read the news from all over the world. Without technology, we would be still living in our small villages, cities or whatever and wouldn’t know what’s going on in the world, probably still using horse-drawn carriages.
So, in my
opinion, no one really can avoid these new challenges. Everyone has to face
them and find their way to deal with it.
Reference List:
Kotler, P. and Keller, K. (2016): Marketing Management. 15th edn. London" Pearson Education
