Someone asked me today what makes a good website?!
Well, I think it relies on the topic your website is
about, but some features shouldn’t be missing on a proper website. There are
heaps of tools online to help you to create your website, so you don’t need to
learn how to write a software program. Nevertheless, you should bear in mind
setting up a website doesn’t mean it’s gonna be successful.
First, you need a proper structure that navigates your
customer through your website and to the desired content. Consequently, one
important feature for the website is a navigation bar (M5 Design Studio, no
date).
Furthermore, and you might have heard it before:
Content is king! Thus, a good website needs good and interesting content, which
ideally gets updated regularly. Try to see it from the consumer perspective – if
the website is boring, gives no information about the desired topic and just tries
to force you to buy something, you’re probably gonna leave the website soon
(Sanusi, 2012). So, give your customers a reason to stay. Create good and
interesting content! But make sure you’re not overloading your website, that
could make it slow and takes long loading times, which will annoy your
customers (M5 Design Studio, no date).
Nevertheless, your website can be as good as hell, it
doesn’t really matter if no one can find it. Hence, make sure you optimise your
website in a way that brings it on top of search engine results when someone
searches for specific keywords.
Amazon (www.amazon.co.uk) did a great job with
their website. As soon as you open it, they are greeting you personally, you’ll
see the navigation bar, the searching tool and some offers according to your
previous buying behaviour. If you scroll down you get even more offers sorted
by categories. While using the searching tool, a drop-down menu will appear
with possible products you’re looking for and when you’re doing your shopping,
you can add the products to your basket and finish your shopping or add it to a
list to save it for later.
Stay tuned!
Reference List:
Sanusi, A. (2012) ‘What makes a good business
website?’, The Guardian. Available at: https://www.theguardian.com/small-business-network/2012/sep/17/successful-website-for-business (Accessed:
04.11.2019)
‘What makes a good website’ (no date). Available
at: https://m5designstudio.com/what-makes-a-good-website/ (Accessed:
04.11.2019)
Wdimer (2017) 'what makes a good website: A quick guide to website design', Formilla.com. Available at: https://www.formilla.com/blog/what-makes-a-good-website/ (Accessed: 07.11.2019)
Medleague [online]. Available at: https://www.medleague.com/using-technology-to-investigate-a-shooting/ (Accessed: 07.11.2019)
Medleague [online]. Available at: https://www.medleague.com/using-technology-to-investigate-a-shooting/ (Accessed: 07.11.2019)
